Our tips for creating winning product videos and generating sales
Catch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.
Tribal Marketing: definition, benefits and how to make it work for you
Read on for the definition of tribal marketing, the benefits and how to make it work for your business.
Capitalize on Augmented Reality to enhance your brand experience
Discover how Augmented Reality can be used in sales, some examples of how this technology is applied, and its potential for the future.
Is social media the new search engine?
Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.
Anticipate Black Friday 2024 and Reach Your Potential
Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.
Halloween: Marketing Strategies and Inspirational Brand Examples
Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.
Power-up your video marketing campaigns
Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.
GTIN : definition, advantages and why PIM can guarantee their reliability
Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.
Rethink your print advertising in this era of consent-based marketing
Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.
GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation
Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.
Ecommerce: is your content misleading?
Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.
Social Proof: what it is and how to utilize it
Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.