Blog

Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.

Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.

Translate product information, generate product descriptions, customize recommendations… Discover the definition of Artificial Intelligence (AI) and how it can be used in the eCommerce industry.

Prepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.

In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.

Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.

Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.

Read our tips for engineering a successful shopping experience and the benefits of using PIM to make this experience outstanding.

Read about the challenges of approving business documents and how workflow tools can optimize the process.

In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.

Practicality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.

A consistent brand image, improved personalization, optimized navigation… Find out how DAM can help you deliver an optimal shopping experience.