Blog

Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.

Ikea, Patagonia, innocent, Marshall… Discover these 5 examples that will inspire you to write compelling product descriptions.

Subscription commerce, social commerce on TikTok, zero-party data strategy… Discover the 5 trends to follow in 2023 to remain competitive.

Standardize, update, adapt to each selling channel, validate… Check out the five tedious tasks that you can optimize with PIM.

Discover the definition of PXM and how comparative analysis helps businesses to manage the process better.

Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.

Updating, enriching, adapting to each context, validating… Discover the challenges around reducing the time to market that can be resolved through PIM.

It has become essential to use competitive intelligence to remain competitive on the market. Discover the 5 indicators to track closely to get the most from your comparative analysis.

Discover the 6 essential questions to ask during your PIM demo preparation meetings and our tips for getting the most from your demo.

Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.

73% of brands consider price changes to be the primary cause of competitive constraint. Discover the challenges and the benefits of price comparison for businesses.

Discover the main challenges facing brands when managing product information in the distribution channels.