The eCommerce website has become a crucial selling channel. Alongside physical stores, they are the distribution channel generating the most sales (73%)1. To persuade a potential buyer, it is essential that they contain reliable and accurate information for a full understanding of the product: images from several different angles, demo video, detailed description, up to date technical information…
For Product and Marketing teams, this involves a huge volume of fastidious work to manage and guarantee the quality of product information: centralize, enrich, adjust to contexts and targets, approve before distribution on eCommerce platforms (Marketplaces, websites, mobile apps…). Many businesses are now using PIM (Product Information Management) to help with this task, greatly improving their efficiency in the preparation of product information before transferring to eCommerce platforms.
#PIM and eCommerce: boost your productivity
#Take control of your product information
In the average company, product data is scattered among various information sources: ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), various formats of Excel files (XML, Json), websites (eCommerce sites, Marketplaces…). This dispersion of product data slows down the Product and Marketing teams and wastes a lot of time: searching for data, correcting data manually, updating…
PIM (Product Information Management) software can increase productivity significantly. Through its versioning features, Product and Marketing teams can always rely on a unique product repository with the most up to date versions of data. Quick search features also enable them to find product information effortlessly.
#Make collaborative work easy
Very often, several teams (Product, Marketing, SEO, eCommerce) are involved in product information enrichment. To make this work efficiently, it is important to regulate the input of each contributor.
With PIM you can organize collaboration between several contributors. Pre-determine user rights and roles through the workflow engine to enable everyone to enrich and/or complete product information depending on their rights. Product data is enhanced before transfer to eCommerce platforms.
#Customize product information quickly
In an omnichannel context, you must provide the buyer with product information that is consistent with the information channel they are using. For Product and Marketing teams, this means adapting product information to the format demands of each selling channel: image format, volume restrictions for descriptions and content, category organization, structure of search and filter features…
PIM allows you to adapt product information rapidly to the specifics of each shopping channel. Using PIM provides the guarantee of consistent product information on each eCommerce platform: Marketplaces, websites, mobile apps….
#PIM and Shopify: speed up the preparation of your product information
In a business, PIM (Product Information Management) software is THE tool holding the most accurate product information. Taking on the role of the company's central repository, PIM optimizes the product information preparation phase before transmission to eCommerce platforms.
#Shopify: create your online store easily
Launched in 2006, Shopify is now recognized as one of the world's eCommerce leaders with over a million eCommerce sites in over 175 countries around the world.
Available in SaaS mode, the platform is flexible enough to effectively manage all types of product catalog: unlimited product references, creation of variants, smart organization of collections… Another advantage of Shopify is that it is so easy to use. Through a unique interface, users can manage numerous elements: stocks, reimbursements, customer relations, orders, e-mails…
With over 70 customizable themes and 4600 applications in their App store, Shopify provides a range of possibilities for online sellers.
#Goaland PIM and Shopify: smart management of your product data
The Goaland PIM is a (Product Information Management) software which simplifies the process of preparing product information before importing into Shopify.
Goaland is the central repository in which all product data is stored. It's workflow and validation features enable each contributor, according to their user rights, to enrich product information. Context management features also enable you to store and communicate product information adapted to each selling channel.
To transmit data to your online sales sites, the solution is equipped with connectors enabling it to interact with numerous eCommerce solutions, including Shopify. Its advanced features allow you to follow all the stages of importing product data to the platform. After transferring, Goaland provides access to detailed import history.
1pwc. 10 retailer investments for an uncertain future.