Google Shopping: definition, benefits and tips for optimizing your product feed
Read our definition of Google Shopping, the benefits of using the platform, and our tips for optimizing your product feed.
Our tips for creating winning product videos and generating sales
Catch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.
Is social media the new search engine?
Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.
Power-up your video marketing campaigns
Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.
GS1 Mobile Ready Hero Image (MRHI): challenges, definition and implementation
Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.
Using AI to generate blog articles: not such a good idea
Read how Google handles AI generated articles, the difference between AI and human written texts, and how AI can be useful for writing product datasheets.
Important KPIs to monitor to perform on the Digital Shelf
Product content quality score, cart abandonment rate, conversion rates… Discover the principal KPIs to monitor to ensure that you perform well on the Digital Shelf.
6 tips for improving the delivery experience for online shoppers
Read our 6 essential tips to help you provide a unique shopping experience.
Livestream shopping: definition, benefits, and organization
Prepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.
5 tips for optimizing your product returns policy
Practicality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.
Product description: 5 examples to inspire you
Ikea, Patagonia, innocent, Marshall… Discover these 5 examples that will inspire you to write compelling product descriptions.
6 questions to ask during your PIM demos
Discover the 6 essential questions to ask during your PIM demo preparation meetings and our tips for getting the most from your demo.