Blog

Read our definition of Google Shopping, the benefits of using the platform, and our tips for optimizing your product feed.

We explain what's behind the term Guerilla marketing, the benefits of using this marketing strategy and what its future looks like.

Discover what is behind the terms cross-selling and upselling and how to implement these strategies in your business.

Podcasts, social audio, audio advertising… Discover the importance of audio marketing and the main formats to be aware of to get the most from it.

Catch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.

Read on for the definition of tribal marketing, the benefits and how to make it work for your business.

Discover how Augmented Reality can be used in sales, some examples of how this technology is applied, and its potential for the future.

Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.

Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.

Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.