Conversational Marketing: definition, benefits, and implementation
Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.
Influencer marketing strategy: definition and implementation
Determine clear and precise objectives, Identify the right influencers, contact them… Read our definition of the influencer marketing strategy and how to implement it in your company.
Künstliche Intelligenz und E-Commerce
Produktinformationen übersetzen, Produktbeschreibungen generieren, Empfehlungen personalisieren, ... Entdecken Sie die Definition von künstlicher Intelligenz und die möglichen Anwendungen von KI im E-Commerce-Sektor.
Livestream shopping: definition, benefits, and organization
Prepare the session, identify the best time slot, communicate… Find out exactly what live shopping involves and our 7 tips for making it work for you.
M-commerce: 6 essential tips for making it work for you
In 2021, M-commerce represented 72.9% of eCommerce sales around the world. Read our 6 fundamental tips for implementing an effective M-commerce strategy.
PIM and CMS: two systems that work together
Discover the differences between PIM (Product Information Management) and CMS (Content Management System) and how you can use them together to create a high-quality website.
5 content formats you should be using in 2023
Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.
PIM: Improve the shopping experience for your customer
Read our tips for engineering a successful shopping experience and the benefits of using PIM to make this experience outstanding.
E-Mail vs Workflow: Optimieren Sie Ihren Prozess zur Validierung von Dokumenten
Entdecken Sie die Herausforderungen, die mit der Validierung von Dokumenten in Unternehmen einhergehen und wie sich dieser Prozess mit Workflow-Tools optimieren lässt.
Infographic: Social Commerce
In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.
5 tips for optimizing your product returns policy
Practicality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.
DAM: deliver an optimal shopping experience
A consistent brand image, improved personalization, optimized navigation… Find out how DAM can help you deliver an optimal shopping experience.