Blog

Read on for the definition of tribal marketing, the benefits and how to make it work for your business.

Discover how Augmented Reality can be used in sales, some examples of how this technology is applied, and its potential for the future.

Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.

Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.

Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.

Find out about the environmental impact of producing print catalogs and how you can rethink this media and keep winning.

Read about the challenges of the growing use of mobile phones in eCommerce and how MRHI can meet these challenges.

Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.

Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.

Read the definition of the Digital Product Passport (DPP) and how PIM can be used in its implementation.