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Google Shopping: definition, benefits and tips for optimizing your product feed
Anleitung und Beratung

Google Shopping: definition, benefits and tips for optimizing your product feed

Read our definition of Google Shopping, the benefits of using the platform, and our tips for optimizing your product feed.

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Guerilla marketing: what it involves and where it's going
Definition

Guerilla marketing: what it involves and where it's going

We explain what's behind the term Guerilla marketing, the benefits of using this marketing strategy and what its future looks like.

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E-commerce

Cross-selling and upselling strategies: definitions and implementation

Discover what is behind the terms cross-selling and upselling and how to implement these strategies in your business.

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Trends

Audio marketing: key formats and potential for the future

Podcasts, social audio, audio advertising… Discover the importance of audio marketing and the main formats to be aware of to get the most from it.

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Anleitung und Beratung

Our tips for creating winning product videos and generating sales

Catch the attention of your audience, guarantee consistency with the brand, integrate CTA… Read further to discover just how important product videos can be and our tips for getting the most from them.

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Definition

Tribal Marketing: definition, benefits and how to make it work for you

Read on for the definition of tribal marketing, the benefits and how to make it work for your business.

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Trends

Capitalize on Augmented Reality to enhance your brand experience

Discover how Augmented Reality can be used in sales, some examples of how this technology is applied, and its potential for the future.

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Anleitung und Beratung

Is social media the new search engine?

Read about the new online search behaviors and how the rise of TikTok is threatening Google's position.

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E-commerce

Anticipate Black Friday 2024 and Reach Your Potential

Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.

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Trends

Halloween: Marketing Strategies and Inspirational Brand Examples

Discover some marketing strategies to implement to get the most out of the Halloween shopping season and some inspiration from successful brands.

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Anleitung und Beratung

Power-up your video marketing campaigns

Learn about online video advertising and how PIM connected to the Goaland Video extension helps you increase the power of your video marketing campaigns.

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Definition

GTIN: definition, advantages and why PIM can guarantee their reliability

Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.

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