Blog

Definition

PIM and CMS: two systems that work together

Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.

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Trends

5 content formats you should be using in 2023

Web Stories, interactive content, User Generated Content (UGC)… Discover the 5 content formats that you need to understand to generate leads in 2023.

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Product Information Management

PIM: Improve the shopping experience for your customer

Read our tips for engineering a successful shopping experience and the benefits of using PIM to make this experience outstanding.

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Work process

Email vs workflow: optimize your document approval process

Read about the challenges of approving business documents and how workflow tools can optimize the process.

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Trends

Infographic: Social Commerce

In this infographic, discover the key figures about what shoppers are looking for on the social networks and the growing importance of social commerce.

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Guide and advises

5 tips for optimizing your product returns policy

Practicality, respect for the environment, transparency… Read our 5 essential tips for optimizing the product returns process and improving customer satisfaction.

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Work process

DAM: deliver an optimal shopping experience

A consistent brand image, improved personalization, optimized navigation… Find out how DAM can help you deliver an optimal shopping experience.

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Trends

Gen-Z: Shopping expectations

Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.

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Guide and advises

Product description: 5 examples to inspire you

Ikea, Patagonia, innocent, Marshall… Discover these 5 examples that will inspire you to write compelling product descriptions.

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eCommerce

The 5 trends to follow in 2023

Subscription commerce, social commerce on TikTok, zero-party data strategy… Discover the 5 trends to follow in 2023 to remain competitive.

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Work process

Five tedious tasks you can optimize with PIM

Standardize, update, adapt to each selling channel, validate… Check out the five tedious tasks that you can optimize with PIM.

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Smart Comparison and Analysis

Comparative Analysis: a lever for realizing PXM

Discover the definition of PXM and how comparative analysis helps businesses to manage the process better.

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