Blog

Trends

Customer Experience: 5 examples of innovative brands

Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.

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Product Information Management

The main Time to Market challenges that PIM can help to resolve

Updating, enriching, adapting to each context, validating… Discover the challenges around reducing the time to market that can be resolved through PIM.

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Smart Comparison and Analysis

Comparative analysis: 5 indicators you should be tracking

It has become essential to use competitive intelligence to remain competitive on the market. Discover the 5 indicators to track closely to get the most from your comparative analysis.

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Guide and advises

6 questions to ask during your PIM demos

Discover the 6 essential questions to ask during your PIM demo preparation meetings and our tips for getting the most from your demo.

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Definition

PIM and PLM: leverage the potential of these solutions

Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.

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Smart Comparison and Analysis

Price comparison: challenges and benefits

73% of brands consider price changes to be the primary cause of competitive constraint. Discover the challenges and the benefits of price comparison for businesses.

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Smart Comparison and Analysis

Selling / distribution channels: the challenges of managing product information

Discover the main challenges facing brands when managing product information in the distribution channels.

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Smart Comparison and Analysis

Comparative Analysis: definition, benefits, and difficulties

Discover the definition of comparative analysis, the key benefits and the difficulties involved in its implementation.

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Definition

Omnichannel: definition, challenges, and implementation

For a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.

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Product Information Management

Industry: the 4 main challenges that PIM can help resolve

Manufacturers must innovate. Discover the 4 main challenges of the industrial sector that PIM can help to resolve.

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eCommerce

Ecommerce: 6 tips for avoiding cart abandonment

Cart abandonment is a frequent occurrence on eCommerce sites. Discover our 6 essential tips for avoiding cart abandonment on your eCommerce site.

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Definition

Product repository: definition and benefits

Implementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.

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