Blog

Product Information Management

Boost your sales with PIM

Product pages are a critical element of your sales strategy. Discover how using PIM will boost your sales by creating effective product pages.

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Trends

Ethics and Environmental Responsibility: meeting consumer demands

Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.

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Guide and advises

Omnichannel strategy: Stakes and Challenges

Phygital strategies, new shopping methods, instore innovations… Discover what's at stake in an omnichannel strategy and the challenges involved in its implementation.

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Trends

E-commerce: cash in on Black Friday

Black Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.

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Product Information Management

PIM and B2B companies: manage your product data efficiently

B2B companies speak to professionals with specific problems and restrictions linked to their core business. These professionals have very precise expectations and want to access detailed product information...

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Guide and advises

Choosing a PIM / MDM with Gartner and Forrester

Discover the advantages and the limitations of the Magic Quadrant and the Forrester Wave and how a business can use them intelligently to search for PIM / MDM.

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eCommerce

PIM and WooCommerce: take control over the implementation of your omnichannel strategy

Discover the advantages for your company in interfacing a WooCommerce platform and PIM for the implementation of your omnichannel strategy.

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Product Information Management

5 signs that you need a PIM [video]

Discover the article « 5 signs that you need a PIM » in video.

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Inbound Marketing

Coordinate your Competitive Watch to optimize your Inbound Marketing strategy

It is essential to implement a competitive watch system to produce high-quality content and optimize your Inbound Marketing strategy. Discover the steps involved in implementing valuable competitive watch.

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Guide and advises

Organizing your call for bids for a PIM solution: 7 steps to follow

Discover the steps to follow for a successful call for bids for a PIM solution.

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eCommerce

The importance of photos on your product pages

Product photos are also essential to entice shoppers towards your product and encourage them to buy it. Discover the importance of photos on your product pages and how to use them to attract the attention of shoppers.

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Marketplaces

Selling on Marketplaces: pitfalls to avoid

Marketplaces present a fantastic business opportunity making your products available to a wider audience. Discover the pitfalls to avoid when selling on Marketplaces, and how to get the most from them.

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