Guerilla marketing: what it involves and where it's going
We explain what's behind the term Guerilla marketing, the benefits of using this marketing strategy and what its future looks like.
Tribal Marketing: definition, benefits and how to make it work for you
Read on for the definition of tribal marketing, the benefits and how to make it work for your business.
GTIN : definition, advantages and why PIM can guarantee their reliability
Discover the definition of GTIN, the benefits for eCommerce businesses, and how PIM can help to guarantee their trustworthiness.
Social Proof: what it is and how to utilize it
Customer reviews, UGC, certifications… Read the definition of social proof and the different ways you can use it to generate sales.
Supply Chain: the importance of data quality
Read the definition of the supply chain and how data quality can be a lever for optimizing yours.
UGC (User Generated Content): definition, benefits and tips for making it work
Read on for an explanation of UGC, the advantages of using it as part of your marketing strategy, and our tips for making it work for you.
The challenges of product content syndication
Structuring product content, alignment, management of variations... Discover the challenges of product content syndication and how PIM (Product Information Management) can help to overcome them.
Conversational Marketing: definition, benefits, and implementation
Customize messages, provide 24/7 availability, maintain brand consistency… Read the definition of conversational marketing, the benefits it provides, and our tips for getting the most out of it.
PIM and CMS: two systems that work together
Discover the differences between CMS (Content Management System) and PIM and how you can use them together to create a high-quality website.
PIM and PLM: leverage the potential of these solutions
Find out what makes PLM and PIM different and how to use them together to remain competitive on the market.
Omnichannel: definition, challenges, and implementation
For a business to be successful it is essential to implement a truly « omnichannel strategy ». Read about what you need to know and our advice for getting the most from your omnichannel approach.
Product repository: definition and benefits
Implementing a product repository greatly increases the efficiency of product information management. Read the detailed definition of a product repository.