CXM strategy: boost your competitiveness
It has become vital to fully understand CXM (Customer Experience Management). Read about the importance of a CXM strategy and how to implement it successfully in your company.
The benefits of PXM (Product Experience Management)
Improved customer satisfaction, reduction of product returns, fewer abandoned carts… Discover all the ways a PXM approach can benefit your business.
The 5 pillars for successful Product Experience Management (PXM)
The shopper's product experience is becoming an increasingly crucial part of any sales strategy. Discover the 5 vital pillars for handling your PXM perfectly and boosting sales.
PIM, ERP and CRM: purposes and synergies in product information management
We explain the specifics of CRM, ERP and PIM how you can use them together to manage your product information in the best way possible.
PIM and MDM: guaranteeing data quality
MDM and PIM share many features. Find out all you need to know to help you choose the data management solution best suited to your needs.
Product Information Management
Product Information Management, often shortened to PIM, is a software solution enabling the centralization, improvement and distribution of product data.