Blog

eCommerce

Cross-selling and upselling strategies: definitions and implementation

Discover what is behind the terms cross-selling and upselling and how to implement these strategies in your business.

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eCommerce

Anticipate Black Friday 2024 and Reach Your Potential

Optimization of product pages, managing deliveries, use of social media… Discover our tips for preparing your Black Friday to get the most from it.

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eCommerce

Ecommerce: is your content misleading?

Fake reviews, poor quality photos, incomplete product descriptions… Read the definition of misleading content and some examples commonly found in eCommerce.

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eCommerce

Create an Amazon page that sells your products

Product descriptions, photos A+ Content… Find out how to create an Amazon product page that sells and how to stand out effectively on the platform.

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eCommerce

E-merchandising: definition and primary levers

Structure page categories, simplify browsing, present content rich product pages… Check out the definition of e-merchandising and the key levers for getting the most from it and boosting your sales.

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eCommerce

Create comprehensive and high-quality product datasheets

Check out these 6 essential tips for designing high-quality product datasheets to provide the information that shoppers are looking for.

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eCommerce

Ecommerce: optimize the online payment experience

A variety of payment methods, installment payment, reassurance for consumers… Discover the importance of the online payment experience and some tips for making it exceptional.

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eCommerce

The 5 trends to follow in 2023

Subscription commerce, social commerce on TikTok, zero-party data strategy… Discover the 5 trends to follow in 2023 to remain competitive.

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eCommerce

Ecommerce: 6 tips for avoiding cart abandonment

Cart abandonment is a frequent occurrence on eCommerce sites. Discover our 6 essential tips for avoiding cart abandonment on your eCommerce site.

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eCommerce

Social commerce: boost your sales

Social commerce is a great business opportunity. Find out how to get the most out of social commerce and increase your sales.

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eCommerce

PXM and CXM: two complementary methods

Customer expectations have changed with 84% of shopers now putting as much importance on the experience provided by a company as in its products and services. Find out about PXM and CXM and how to combine them to increase customer satisfaction and boost your sales.

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eCommerce

Optimize product search on your eCommerce site

It is essential to optimize product discoverability on your eCommerce site to enhance the user experience. Discover the 5 tips for improving product search on your eCommerce site.

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