Gen-Z: Shopping expectations
Authenticity, diversity and inclusion, ethics and eco-responsibility… Discover 5 expectations specific to Gen-Z that brands need to take into consideration to remain competitive.
Customer Experience: 5 examples of innovative brands
Nike, Castorama, Decathlon… Check out these 5 examples of brands that are innovating in customer experience.
5 eCommerce trends to follow in 2022
Live shopping, data management, D2C, Buy Now Pay Later (BNPL)… Discover the 5 eCommerce trends to follow in 2022 to remain competitive.
Ethics and Environmental Responsibility: meeting consumer demands
Green, Made in France, eco-friendly… Find out what shoppers are looking for in terms of ethics and environmental responsibility and how businesses are adapting to these new demands.
E-commerce: cash in on Black Friday
Black Friday is a US born event launching the holiday shopping period with exceptional offers. Discover our 5 tips for getting the most from this period and boosting your sales.
What today's e-shoppers are looking for
As digital becomes increasingly present, the profiles and shopping habits of consumers have changed. Discover 8 demands of today's consumers that a brand must embrace to remain competitive.