Federate different professions around a shared tool

At Media-Participations, over 200 employees use the Goaland solution every day to ensure the optimal quality of product information across all selling channels (bookstores, specialist stores, Marketplaces, retail…) and communication channels (sales arguments, sales support tools, catalogs…).

In becoming the company's central reference source, the Goaland solution introduced new working methods which encourage multi‑profession and multi-unit collaboration at different stages of the selling cycle. Goaland also helped to improve the group's print strategy and boost team productivity, speeding up the production of all types of communication media.