Digital shelf?
The Digital Shelf is the online equivalent of a store shelf. It is composed of all the points of contact used by the consumer to search for and examine a product, compare brands, and make their purchase. With the development of digital, these points of contact are increasingly numerous and make the shopper's journey complex.
Why is the digital shelf so important?
Strong competition
Competition is increasingly fierce on eCommerce platforms, in particular with the systematic promotion of best sellers or the rise of influencer marketing. It has become challenging for brands to remain visible to shoppers.
Diversification of selling channels
Social networks, mobile apps, Marketplaces… Shopping journeys are now less linear and more unpredictable. Consumers can interact with a product or brand at any time and are increasingly using all the selling channels available to them.
Online and offline synergy
Shoppers tend to use physical and digital channels together to find information on a product: 88% of them research online before buying in store.
Constantly increasing use of smartphones
Shoppers are also increasingly buying through their smartphones. 45% of shoppers use their phones to make purchases and are expecting more and more from this channel: quick and easy navigation (43%), quick checkout (37%), attractive design (29%)… and these shoppers won't hesitate to leave a mobile web page if it takes more than 3 seconds to load.
A powerful and effective Digital Shelf strategy involves presenting an attractive product offer on all digital points of contact on which you are selling, and will help you keep a competitive advantage in your industry.
The benefits of a Digital Shelf strategy
Read about Digital Shelf Promotion
Digital Shelf Promotion will take your Digital Shelf strategy further thanks to its dedicated functionalities: quick and easy creation of special offers, adaptation of your offer to mobile consultation, enrichment of product information…
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